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Testing it out

Tehran airport

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How to create a good Facebook post to seed your ShopSocially viral offer campaign?

Say you loved the idea of Viral Offer Sharing (VOS) to make your latest offer go viral and ShopSocially set up the campaign for you (How?). Now you are seeding the campaign by posting the offer on Facebook. Here are some tips on how to create an attractive Facebook post that will appeal to your audience and maximize the seed.

Step 1: Write a catchy description and attach the Viral Offer link
Motivating your fan base to interact with your seed post is very important. Write a catchy description. Include the viral offer link provided to you by ShopSocially after your VOS campaign is set up. Facebook automatically generates a graphical preview when you paste the link in the description area. Sometimes the link looks out of place after the preview is generated. If so, remember to delete the link after the preview is generated.

Step 2: Edit the offer title in the Facebook post
Facebook picks up the offer title from the text you provided during the VOS campaign setup. Sometimes the text is catered to work well for 1-1 communication between friends. In this particular case, “I just discovered” is not something that a retailer would tells its fans. Facebook allows you to edit the offer title. Modify the title to suit the tastes of your facebook fans.

Step 3: Personalize the offer description in the Facebook post
Facebook picks up the offer description from the text you provided during the VOS campaign setup. Facebook allows you to edit the offer description. Personalize the description to attract your facebook fans.

Read your post carefully and verify steps 1, 2 and 3 before you post on Facebook. The quality of your post will determine the size of the seed. A good post will maximize interaction and clicks. Remember, the larger the seed size, the greater the impact of virality.

Click here to view an example of a viral offer sharing page after a facebook fan click on your facebook post.

How to make your email, facebook or twitter marketing campaigns go viral?

These days, lots of companies are promoting special offers via email, facebook or twitter. However, the impact of these marketing campaigns is always linear, that is, it is directly proportional to the number of people the campaign can reach. For example, if your email campaign list contains 1,000,000 names, you will get 10X more sales than if you had only 100,000 names in your email list. Or if you have 500,000 fans, a facebook campaign will get you 10X more impact than if you had 50,000 fans. Your ability to get sales is limited by the sample size that you are able to reach.

Viral Offer Sharing (VOS) by ShopSocially gives your leverage by making your campaigns go viral. People who get the offer also end up being your deal ambassadors. The initial sample size simply determines the seed of the campaign. VOS enables your campaigns to go well beyond the original seed.

The initial seed for an offer can be created by an email campaign, a post on Facebook Fan page or a post on Twitter. Visitors who are interested in the offer click on the seed post and land on a viral offer sharing page where they like the offer to unlock it. (To make the offer easily accessible to all, visitors can simply bypass the like and still get the offer, but very few people do that). Here is an example of a viral offer sharing page.

Each Facebook like results in a post on the visitor’s Facebook wall. For example, Sidney Blum liked the offer to unlock it and the like post (as shown below) appeared on his Facebook wall. Average number of friends on Facebook for each person is about 130. Thus, each like reaches about 130 friends on an average. Sidney Blum’s friends will see the post in their news feed and they will click on it. They will be taken to the viral offer page as well. When they click on the like button, their friends will see it and so on. Thus, an offer can propagate rapidly through social networks as more visitors unlock the deal. This can make a marketing campaign go well beyond the original seed.

Traditional marketing campaigns get linear reach. ShopSocially’s VOS get the word to spread virally. Setting up a VOS campaign takes about 15 minutes. There is zero integration. You will be given a link that you can send to your users by email, Facebook, Twitter or by other means. From that point, you let your users spread the word on your behalf.

Of course, ShopSocially cannot turn a bad deal into a good deal. ShopSocially gives you the tools, but it cannot make a bad deal go viral. The level of virality depends on the attractiveness and credibility of the deal, trust in your brand, and the demographics of your audience. But, because of the inherent virality, the results of a viral offer sharing (VOS) campaign will always be better than a linear marketing campaign that is limited by the size of its seed.

Click here to see a live example of a viral offer sharing campaign.

How to set up a Viral Offer Sharing Campaign?

Traditional marketing campaigns get linear reach. Viral Offer Sharing (VOS) by ShopSocially gives you leverage by making your campaigns go viral. Setting up a VOS campaign takes about 15 minutes.

Step 1: Collect basic details about the offer to be published. Prepare the necessary images.

Step 2: Specify the type of coupon and additional text for the offer. You can have a general coupon that is given to all visitors or you can set up one-time use coupons where a different coupon code will be given to each visitor. If you want to use one-time coupons, you must include a separate TXT file with sufficient number of coupon codes, one per line.

Step 3 (optional): Specify how you want the post to appear in Facebook when a user likes the offer. By default it will reuse the offer title and offer description above. However, you can customize it to make it look more personal and catchy. See the example below:

Once you have collected this information, simply email the information, necessary images and a coupon code file (if applicable) to your ShopSocially contact and your campaign will be set up in 15 minutes. You will receive a link from your ShopSocially contact by email. You can simply post the link via email, on your Facebook Fan page or Twitter and watch as your campaign goes viral.

Click here to see live example of a viral offer sharing campaign.

Top 5 DSLR Cameras For Beginners.

So are you ready to move up into the major leagues of digital photography? Ditch the compact, point-and-shoot camera and get ready for the speed, control, and flexibility of a digital SLR camera. Here is list of Top 5 DSLR cameras that you should buy If you are a beginner.

Canon 1000D.

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The EOS 1000D is Canon’s cheapest EOS DSLR and one of its oldest, having been launched as far back as July 2008. It just happens to be a refreshingly straightforward digital SLR which delivers good-quality pictures without blinding you with science every five minutes. The 10-megapixel CMOS sensor is old hat by today’s standards, but the quality is still very good, and you might only get a 2.5-inch LCD, but it’s very bright and clear and displays all the necessary shooting information in big, bold characters you can see from a mile off. You also get Canon’s rather good Digital Photo Professional RAW converter as part of the package. The 1000D is cheap and simple enough for beginners, but carries on being direct, straightforward and effective as you gain experience.

Why should you buy it… The 1000D offers straightforward, no-nonsense controls, good picture quality and a great introduction to the EOS system.

Canon 550D.

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The EOS 550D is at the opposite end of the spectrum to the EOS 1000D. It has Canon’s very latest 18-megapixel CMOS sensor, which it shares with the much more advanced EOS 7D, a full HD movie mode with manual controls, and even an external microphone socket. The EOS 550D is not just a digital SLR, then, but a semi-professional movie camera. Increasing the sensor resolution usually increases noise, but Canon’s done a fantastic job with the noise reduction on this camera, and the quality is terrific right up to ISO 3200 (it drops a bit at the ISO 6400 maximum, though). This camera does do an awful lot, but it’s still very easy to use. Canon’s really good at designing camera exteriors so that all the major controls (white balance, ISO and so on) are clear and easy to get to, and the new Quick Control screen is perfect for those upgrading from a compact because it lets you adjust the settings on the LCD display.

Why should you buy it … You get the highest resolution of any APS-C sensor, a full HD movie mode with manual controls and a brilliant control layout.

Nikon D3000.

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The D3000 is Nikon’s equivalent to Canon’s EOS 1000D. It’s a bargain-basement DSLR using trailing edge sensor technology and a simplified set of options to tempt beginners. It’s small, light and very easy to use. Pretty well everything is controlled via an on-screen interface, though after a while this could become a liability rather than an asset. It’s all very clear and logical, but slow. The 10-megapixel sensor is a little out of date by today’s standards, too, though this camera still produces very good, sharp pictures, not least because the 18-55mm VR (Vibration Reduction) zoom is one of the best kit lenses around. The old-fashioned technology means there’s no live view or movie mode, though Nikon has included a surprisingly sophisticated 11-point autofocus system. The whole package, kit lens included, is very good value for money, though it’s also worth considering the more expensive but much more sophisticated Nikon D5000.

Why should you buy it…. The D3000 small, light and inexpensive, and comes with a very good kit lens. It’s also easy to understand, thanks to built-in picture-taking tips.

Nikon D3100

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The 14.2-megapixel Nikon D3100 is a great entry-level digital SLR. It’s the least-expensive D-SLR to capture 1080p video. It also includes a feature no other D-SLR has continuous autofocus during video recording, which makes the D3100 feel like a camcorder while it’s shooting. The camera can detect faces, lock on, and adjust the focus automatically to make video capture even easier. The only problem is that the lens isn’t silent, so every time it refocuses you’ll hear it.

Why should you buy it…. The D3100 is power house of features.

Panasonic Lumix DMC-G10.

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Panasonic’s replaced its original G1 DSLR hybrid with two models. One is a cheaper, budget version (the G10) while the other is a more sophisticated offering with touch-screen shooting and an articulating rear LCD. The G10 might be more basic, but the price makes it much more attractive to beginners and more competitive against the likes of the Canon EOS 1000D and Nikon D3000. It’s a very nicely-designed camera, with a high-quality plastic finish and light, precise controls. The 460,000-pixel LCD on the back is very good, but it’s a shame Panasonic’s economised on the EVF. The G1’s had 1.4 million pixels and looked great, but this one has just 202,000 pixels and looks rather grotty. On the plus side, Panasonic’s contrast detection autofocus system is really fast, and easily a match for the best DSLRs. The picture quality is first rate, too, thanks in part to the excellent 14-42mm kit lens.

Why should you buy it ….It’s a well-made camera that’s easy to use and produces great results, and the autofocus in live view is streets ahead of anything a DSLR can do.

Sony Alpha A290.

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Sony’s entry level digital SLR is one up on its rivals from Nikon and Canon because it has a 14.2 megapixel sensor, where the EOS 1000D and Nikon D3000 make do with 10 megapixels. Whether you’ll see much difference in the pictures is another story, but it’s reassuring to have the numbers on your side. This isn’t the same 14-megapixel sensor you get in Sony’s more up-market SLRs and the NEX hybrids, though. They use CMOS chips where the a290 uses a CCD. As a result, you have to make do without such luxuries as live view and movie modes. That’s not a problem if you just want a basic, straightforward camera, though, and the a290 is certainly that. It has the added benefit of Sony’s SteadyShot INSIDE anti-shake system. It doesn’t seem as effective as Pentax’s at cutting shake, but it’s worth having nonetheless. Sony’s DSLRs don’t always have a lot of finesse, but they are good value, and can end up heavily discounted as time goes by.

Why Should you buy it .. It’s basic, effective and offers more resolution than you’ll get anywhere else at this price.

These are some great DSLR cameras to begin with once you have mastered these babies you can move towards more professional cameras.

 

Social Media And E-Commerce.

Online retailers these days are really excited about Social media and how to take benefits from social media. Online merchants are rushing

into using Social Media as the next big marketing thing and yes it is showing some promise.Online retailers these days are trying to build a
social community around their products and thus making their consumersas product evangelists and driving more traffic to their stores.

 

A recent study done by Compete which evaluated online shopping trends,The study gives great insights about Online Shopping and Social Media
and especially about Facebook and Twitter.According to the Compete Online Shopper Intelligence study, consumers engage more on social networks like Facebook and Twitter  if there are incentives like coupons and deals.

 

Here are some key take away point from the study done by Compete.In the study, Around 68 % of shoppers  said that they visit retailer
Facebook pages and Twitter feeds in order to learn about promotions and sales.  Many retailers now offer Facebook Fans exclusive discounts
and coupon codes for online and in store purchases.

 

Online retailers can attract more consumers to their stores if they provide their consumers and their friends  with some special coupons
and deals.The most important point from the study is : “Give them a highly compelling reason to visit—provide shoppers with discount coupons and let them spread some love of coupons”