Excerpt from Oracle’s Insight Driven Retailing Blog

ShopSocially, on the other hand, seems to better approximate real-world conversation. What do people do around the water-cooler from a shopping perspective? They talk about the important purchases they’ve made, usually explaining their reasoning and outcome. Then they ask others for opinions on purchases they are contemplating. ShopSocially makes both of those processes, sharing and asking, more efficient through the use of social networks…

Link to full article:

http://blogs.oracle.com/retail/2010/07/shopping_conversations.html (by David Dorf, Director of Technology Strategy at Oracle Retail)

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