Are you a Connector, a Salesman or a Maven?

If you are one of the above, then marketing agencies should be following your every move. Gartner has studied how certain people influence their social network in buying decisions.

Gartner has categorized people into five buckets depending on the role they play in Social Networks –

  • Connectors – have many people in their network and introduce people
  • Salesmen – have many people in their network and are persuaders
  • Mavens – are subject experts
  • Seekers – reach out for buying advice
  • Self-Sufficient – are researchers who make up their own mind

It is particularly interesting that 20% of the population is one of three – Connectors, Salesmen or Mavens. It is this 20% that influences 74% of the population in their shopping decisions.

Here is the link to the article if you want to learn more.

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