Social Commerce’s Tipping Point

Scott Morrison recently wrote an article covering how Social Commerce is reaching a tipping point. He quotes, Ethan Beard, who runs Facebook’s developer network, saying that “Social Commerce will be big and disruptive”. Ethan says, use of social media tools and content such as user profiles, customer reviews and ratings will make online shopping a social experience.

It is interesting to note that in August, U.S Internet users spent 41.1 billion minutes on Facebook, surpassing Google Inc.’s 39.8 billion minutes. Scott Wingo, CEO of Channel Advisor Corp., says “Facebook will be a top-three channel for all retailers within two or three years.

Scott Morrison, succinctly summarizes his views by saying – “Social commerce is becoming socially acceptable”.  

To read the full article, please click here


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