Social Commerce – the 5th C of Community

The traditional 4C’s of community – Content, Conversation, Connection and Continuity have been given a new member – Social Commerce, by Brian Solis.

In a short but very relevant article Brian highlights that brands now need different strategies to cater to the traditional consumer and the social consumer. The social consumer taps into this social graph for shopping advice and influences purchase decisions in their social network.

Our services are focussed on catering to this social consumer and creating an opportunity for social commerce. Every shared purchase is spread to the news feed of the social graph, there by, increasing a brand’s reach and visibility.

Click here to read the full article.

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