How to create a good Facebook post to seed your ShopSocially viral offer campaign?

Say you loved the idea of Viral Offer Sharing (VOS) to make your latest offer go viral and ShopSocially set up the campaign for you (How?). Now you are seeding the campaign by posting the offer on Facebook. Here are some tips on how to create an attractive Facebook post that will appeal to your audience and maximize the seed.

Step 1: Write a catchy description and attach the Viral Offer link
Motivating your fan base to interact with your seed post is very important. Write a catchy description. Include the viral offer link provided to you by ShopSocially after your VOS campaign is set up. Facebook automatically generates a graphical preview when you paste the link in the description area. Sometimes the link looks out of place after the preview is generated. If so, remember to delete the link after the preview is generated.

Step 2: Edit the offer title in the Facebook post
Facebook picks up the offer title from the text you provided during the VOS campaign setup. Sometimes the text is catered to work well for 1-1 communication between friends. In this particular case, “I just discovered” is not something that a retailer would tells its fans. Facebook allows you to edit the offer title. Modify the title to suit the tastes of your facebook fans.

Step 3: Personalize the offer description in the Facebook post
Facebook picks up the offer description from the text you provided during the VOS campaign setup. Facebook allows you to edit the offer description. Personalize the description to attract your facebook fans.

Read your post carefully and verify steps 1, 2 and 3 before you post on Facebook. The quality of your post will determine the size of the seed. A good post will maximize interaction and clicks. Remember, the larger the seed size, the greater the impact of virality.

Click here to view an example of a viral offer sharing page after a facebook fan click on your facebook post.

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