How to create a good Facebook post to seed your ShopSocially viral offer campaign?

Say you loved the idea of Viral Offer Sharing (VOS) to make your latest offer go viral and ShopSocially set up the campaign for you (How?). Now you are seeding the campaign by posting the offer on Facebook. Here are some tips on how to create an attractive Facebook post that will appeal to your audience and maximize the seed.

Step 1: Write a catchy description and attach the Viral Offer link
Motivating your fan base to interact with your seed post is very important. Write a catchy description. Include the viral offer link provided to you by ShopSocially after your VOS campaign is set up. Facebook automatically generates a graphical preview when you paste the link in the description area. Sometimes the link looks out of place after the preview is generated. If so, remember to delete the link after the preview is generated.

Step 2: Edit the offer title in the Facebook post
Facebook picks up the offer title from the text you provided during the VOS campaign setup. Sometimes the text is catered to work well for 1-1 communication between friends. In this particular case, “I just discovered” is not something that a retailer would tells its fans. Facebook allows you to edit the offer title. Modify the title to suit the tastes of your facebook fans.

Step 3: Personalize the offer description in the Facebook post
Facebook picks up the offer description from the text you provided during the VOS campaign setup. Facebook allows you to edit the offer description. Personalize the description to attract your facebook fans.

Read your post carefully and verify steps 1, 2 and 3 before you post on Facebook. The quality of your post will determine the size of the seed. A good post will maximize interaction and clicks. Remember, the larger the seed size, the greater the impact of virality.

Click here to view an example of a viral offer sharing page after a facebook fan click on your facebook post.


How to make your email, facebook or twitter marketing campaigns go viral?

These days, lots of companies are promoting special offers via email, facebook or twitter. However, the impact of these marketing campaigns is always linear, that is, it is directly proportional to the number of people the campaign can reach. For example, if your email campaign list contains 1,000,000 names, you will get 10X more sales than if you had only 100,000 names in your email list. Or if you have 500,000 fans, a facebook campaign will get you 10X more impact than if you had 50,000 fans. Your ability to get sales is limited by the sample size that you are able to reach.

Viral Offer Sharing (VOS) by ShopSocially gives your leverage by making your campaigns go viral. People who get the offer also end up being your deal ambassadors. The initial sample size simply determines the seed of the campaign. VOS enables your campaigns to go well beyond the original seed.

The initial seed for an offer can be created by an email campaign, a post on Facebook Fan page or a post on Twitter. Visitors who are interested in the offer click on the seed post and land on a viral offer sharing page where they like the offer to unlock it. (To make the offer easily accessible to all, visitors can simply bypass the like and still get the offer, but very few people do that). Here is an example of a viral offer sharing page.

Each Facebook like results in a post on the visitor’s Facebook wall. For example, Sidney Blum liked the offer to unlock it and the like post (as shown below) appeared on his Facebook wall. Average number of friends on Facebook for each person is about 130. Thus, each like reaches about 130 friends on an average. Sidney Blum’s friends will see the post in their news feed and they will click on it. They will be taken to the viral offer page as well. When they click on the like button, their friends will see it and so on. Thus, an offer can propagate rapidly through social networks as more visitors unlock the deal. This can make a marketing campaign go well beyond the original seed.

Traditional marketing campaigns get linear reach. ShopSocially’s VOS get the word to spread virally. Setting up a VOS campaign takes about 15 minutes. There is zero integration. You will be given a link that you can send to your users by email, Facebook, Twitter or by other means. From that point, you let your users spread the word on your behalf.

Of course, ShopSocially cannot turn a bad deal into a good deal. ShopSocially gives you the tools, but it cannot make a bad deal go viral. The level of virality depends on the attractiveness and credibility of the deal, trust in your brand, and the demographics of your audience. But, because of the inherent virality, the results of a viral offer sharing (VOS) campaign will always be better than a linear marketing campaign that is limited by the size of its seed.

Click here to see a live example of a viral offer sharing campaign.