How to create a good Facebook post to seed your ShopSocially viral offer campaign?

Say you loved the idea of Viral Offer Sharing (VOS) to make your latest offer go viral and ShopSocially set up the campaign for you (How?). Now you are seeding the campaign by posting the offer on Facebook. Here are some tips on how to create an attractive Facebook post that will appeal to your audience and maximize the seed.

Step 1: Write a catchy description and attach the Viral Offer link
Motivating your fan base to interact with your seed post is very important. Write a catchy description. Include the viral offer link provided to you by ShopSocially after your VOS campaign is set up. Facebook automatically generates a graphical preview when you paste the link in the description area. Sometimes the link looks out of place after the preview is generated. If so, remember to delete the link after the preview is generated.

Step 2: Edit the offer title in the Facebook post
Facebook picks up the offer title from the text you provided during the VOS campaign setup. Sometimes the text is catered to work well for 1-1 communication between friends. In this particular case, “I just discovered” is not something that a retailer would tells its fans. Facebook allows you to edit the offer title. Modify the title to suit the tastes of your facebook fans.

Step 3: Personalize the offer description in the Facebook post
Facebook picks up the offer description from the text you provided during the VOS campaign setup. Facebook allows you to edit the offer description. Personalize the description to attract your facebook fans.

Read your post carefully and verify steps 1, 2 and 3 before you post on Facebook. The quality of your post will determine the size of the seed. A good post will maximize interaction and clicks. Remember, the larger the seed size, the greater the impact of virality.

Click here to view an example of a viral offer sharing page after a facebook fan click on your facebook post.


How to set up a Viral Offer Sharing Campaign?

Traditional marketing campaigns get linear reach. Viral Offer Sharing (VOS) by ShopSocially gives you leverage by making your campaigns go viral. Setting up a VOS campaign takes about 15 minutes.

Step 1: Collect basic details about the offer to be published. Prepare the necessary images.

Step 2: Specify the type of coupon and additional text for the offer. You can have a general coupon that is given to all visitors or you can set up one-time use coupons where a different coupon code will be given to each visitor. If you want to use one-time coupons, you must include a separate TXT file with sufficient number of coupon codes, one per line.

Step 3 (optional): Specify how you want the post to appear in Facebook when a user likes the offer. By default it will reuse the offer title and offer description above. However, you can customize it to make it look more personal and catchy. See the example below:

Once you have collected this information, simply email the information, necessary images and a coupon code file (if applicable) to your ShopSocially contact and your campaign will be set up in 15 minutes. You will receive a link from your ShopSocially contact by email. You can simply post the link via email, on your Facebook Fan page or Twitter and watch as your campaign goes viral.

Click here to see live example of a viral offer sharing campaign.